...
sqlcmd -S "myhost\myservice" -i create_database_and_user.sql -v dbName="cviewphixflow" dbLogin="myuser" dbUser="myuser" dbPassword="mypass"
...
sqlcmd -S "myhost\myservice" -i create_database_and_user.sql -v dbName="cviewphixflow" dbLogin="myuser" dbUser="myuser" dbPassword="mypass"